The problem
Without clear communication and organization processes, film crews lose alignment. That leads to repeated delays, piled-up tasks and wasted resources, which affect both the quality of the production and its completion.
Cleck!
The call sheet in your pocket
An iOS app that helps assistant directors organize shooting schedules and keep the whole film crew on the same page.
Overview
On a film set, assistant directors (ADs) connect the director, the cast and every department. One of their main jobs is creating the call sheet: the document that says what will be shot each day, in what order, and when the crew arrives, breaks and wraps.
Scenes are rarely shot in script order, so this schedule is constantly being organized and reorganized. Cleck! brings schedules, call sheets and team communication into one app. We built it as a team, using the Challenge Based Learning framework.
The goal
Help ADs coordinate production in one place, making the process faster, more visual and less dependent on last-minute improvisation.
Process
- Step 01 Engage We brainstormed a wide range of professions, chose cinema and first focused on screenwriters.
- Step 02 Investigate A survey of film students and interviews with professionals showed that organizing and viewing call sheets was one of the biggest problems on set. It falls on ADs, so we changed our focus to them.
- Step 03 Define We created a persona and two user journeys, one for a whole audiovisual project and one for the AD’s tasks, then used MoSCoW to prioritize features and reduce scope.
- Step 04 Act We moved from visual identity and wireframes to the final interface in Figma, tracked tasks on a Notion kanban and built the app with SwiftUI and Firebase.
The results
We finished every must-have feature, even after drastically reducing the scope, and the call sheet turned out the way we wanted. Several people working in the field found the project useful and important.
What's next
We plan to publish the app on the App Store and bring back features cut for scope: multiple projects, light mode and a checklist of what each shooting day needs.
Screen flow
Final screens
What I learned
Components and color variables
I got a much better understanding of how to work with components and color variables.
Research can change the direction
We started out designing for screenwriters. Listening to people in the field pointed us to a more relevant problem and a different user.
Scope is a design decision
Cutting features early is what let us finish the essentials. If the scope feels just right, it is probably still too big.